Privacy Policy

Last updated: 29 April 2026

1. Important information and who we are

Privacy policy

This privacy policy gives you information about how Reach247 Digital Ltd collects and uses your personal data through your use of this website at reach247loyalty.com, through our Reach247Loyalty digital loyalty platform, through our email communications, and through any forms or landing pages operated by us, including any data you may provide when you submit a contact form, a free design request, a trial signup or an enterprise quote enquiry.

This website is not intended for children and we do not knowingly collect data relating to children.

Controller

Reach247 Digital Ltd is the controller and responsible for your personal data (referred to as “we”, “us” or “our” in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 9), please contact us using the information set out in the contact details section (paragraph 10).

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer the following kinds of personal data about you:

Identity Data includes first name, last name and business name.
Contact Data includes email address and telephone number.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access this website.
Usage Data includes information about how you interact with and use our website.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share aggregated data such as statistical or demographic data. For example, we may aggregate Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users interact with our website and improve our service offering. Aggregated data does not directly or indirectly reveal your identity and does not constitute personal data.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by phone, email or otherwise. This includes personal data you provide when you submit an enquiry or contact form, request a quote for our products or services, or give us feedback or contact us.
Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. Please see our cookie policy for further details.
Third parties or publicly available sources. We may receive personal data about you from analytics and advertising providers such as Google, Meta, LinkedIn and TikTok, some of which may be based outside the UK; and Identity and Contact Data from business information providers such as Endole, and from publicly available sources such as Companies House.

4. How we will use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

Performance of a contract with you: where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you before we process your personal data for our legitimate interests.
Legal obligation: where it is necessary for compliance with a legal obligation that we are subject to.
Consent: we rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to a marketing newsletter.

Purposes for which we will use your personal data

We use your personal data to manage our relationship with you (including notifying you about changes to our terms or this privacy policy and dealing with your requests); to administer and protect our business and this website (troubleshooting, data analysis, testing, maintenance, support and hosting); to deliver relevant website content and advertisements and measure their effectiveness; to use data analytics to improve our website and services; and to send you relevant marketing communications where you have agreed to receive them. We rely on performance of a contract, legitimate interests, legal obligation and/or consent as set out above, and retain each category of data only as long as necessary for these purposes.

Direct marketing & opting out

You will receive marketing communications from us if you have requested information from us or engaged with our services and have not opted out. You can ask us to stop sending you marketing communications at any time by following the opt-out link in any marketing communication or by contacting us using the details in paragraph 10. We will obtain your express consent before sharing your personal data with any third party for their own direct marketing purposes. If you opt out, you will still receive service-related communications that are essential for administrative or customer service purposes.

5. Disclosures of your personal data

We may share your personal data with: service providers acting as processors or joint controllers (including our CRM provider, website hosting provider and loyalty platform provider); analytics and advertising partners including Google, Meta, LinkedIn and TikTok; and third parties to whom we may sell, transfer or merge parts of our business or assets. We do not sell your personal data to any third party. We require all third parties to respect the security of your personal data and to treat it in accordance with the law, and only allow them to process it for specified purposes and in accordance with our instructions.

6. International transfers

Some of our third-party service providers are based outside the UK. Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection by implementing appropriate safeguards, such as the International Data Transfer Addendum (IDTA) to the EU Standard Contractual Clauses approved by the UK Information Commissioner's Office, or by relying on our partners' standard contractual terms which incorporate transfer mechanisms recognised under UK law. Please contact us for further information about the specific safeguards in place for any particular transfer.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those who have a business need to know, and they are subject to a duty of confidentiality. We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator where legally required.

8. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including satisfying any legal, regulatory, tax, accounting or reporting requirements. To determine the appropriate retention period we consider the amount, nature and sensitivity of the data, the potential risk of harm, the purposes of processing, and applicable legal requirements. In some circumstances you can ask us to delete your data (see paragraph 9), and in some circumstances we will anonymise it for research or statistical purposes and use it indefinitely.

9. Your legal rights

Under data protection laws you have the right to: request access to your personal data; request correction; request erasure; object to processing; request restriction of processing; request the transfer of your data; and withdraw consent at any time where we rely on consent. To exercise any of these rights, please contact us using the details in paragraph 10. You will not usually have to pay a fee, and we try to respond to all legitimate requests within one month.

10. Contact details

If you have any questions about this privacy policy or the use of your personal data, or wish to exercise your privacy rights, please contact us:

Email: hello@reach247.co.uk
Postal address: Reach247 Digital Ltd, 2 Bawden Way, Chelmsford, England, CM2 9GY

11. Complaints

You have the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the opportunity to address your concerns first, so please contact us using the details in paragraph 10.

12. Changes to this privacy policy

We keep our privacy policy under regular review. This version was last updated on 29 April 2026. It is important that the personal data we hold about you is accurate and current — please keep us informed if your personal data changes during your relationship with us.

13. Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.